Concept
We met the RTFKT team in mid-2020, just before the peak of COVID and NFT mania. The RTFKT team was ahead of the curve, recognizing the future potential of NFTs in digital collectibles. Through our Discovery Process, we explored video game mechanics, AR-enhanced hype, and the future of digital fashion. Guided by the visionary RTFKT team, we helped create a glimpse into the future of Hypebeast culture, combining elements of gaming, NFTs, and collectibles. Our collaboration in 2020 and 2021 defined trends, though the project, centered around collecting digital sneakers with AR features, was never released due to RTFKT's acquisition by Nike. The shoes we developed earned millions as NFTs and set the stage for the CloneX project, leading to RTFKT's acquisition and cementing their status as Web3 icons and Nike's newest house brand.
