Client:
Nike
Service:
Principal Designer

Nike Fuelband

(2013)
Live Website
Working with the legendary Nike R&D team I lead the Android design team for the world's first mass market fitness wearable.
Concept
The Nike Fuelband was the world's first mass market wearable. Users accrued "Fuel Points" by working out, running, or just flailing your arms around. Though primitive by today's standards, the device was an innovative hit in it's time. My team was responsible for designing the Android application in it's entirety, based on the feature list & capabilities dictated by the Nike engineering team. The project was unveiled on-stage at the 2013 Google I/O and went on to win many design awards.
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