Concept
When we met Peter Arian, founder of Juna, he had a vision for accessible, destigmatized STI testing and treatment for young people. The Polyform design team tackled the challenges of insurance red tape, healthcare data compliance, and regulatory changes through our Discovery Process. We developed a visual identity, content delivery system, and product communication strategy tailored to Gen Z. Our work included creating a user-friendly web app for at-home sexual wellness testing, remote consultations with healthcare professionals, and in-app support. Within five months, Juna's launch was supported by successful social media campaigns, a podcast, and marketing efforts, leading to recognition by TechCrunch and a successful fundraising round, enabling expansion into other wellness categories.
